relating to or involving the imagination or original ideas, esp. in the production of an artistic work
the process of using one's mind to consider or reason about something : they have done some thinking about welfare reform. • a person's ideas or opinions : his thinking is reflected in his later autobiography. • ( thinkings) archaic thoughts; meditations.
creative thinking = Creative Process + Lateral Thinking
Lateral Thinking is like "choose you path carefully" or "a travelled road makes a return just as much as the initial journey"
像設計一個logo時，people would instantly consider the obvious to define the company. Maybe by the product, service or some location related to it. However, a little exploration in several areas of research could define a reasoning not previously considered. This would be the point in defence of the process of Creative Thinking.
"Thinking outside the box"